Title: 5 Tips for Being More Consistent In Your Marketing
Featuring: Peter Wilson
It’s Peter Wilson with the biz and life done well podcasts this week I am going to share with you how to be more consistent in your online marketing efforts and I am going to specifically give you five tips for doing that. One of the things that I know it’s hard to be consistent with marketing efforts as a business owner, small business.
It is really easy to come up with great ideas. It’s a more difficult to actually execute. And it’s really difficult to execute consistently over time especially on marketing efforts.
So, first of all, I just wanted to chat about the value being consistent.
Have a client who we’ve worked with them since 2012. When we got started with them they were doing some search queries on Google and we could not find their website on any of the search results pages, even when I typed in the name of the names of the people who work for the firm. What that really surprised them.
And I looked at the analytics for their website and they were getting about 300 visits to their website at the time. So we embarked on a program to get them to create content for their site consistently.
Fast forward to about five years after we started that program they had increased the visits to their website per month by 10 X. So they had gone to 3000. Visits per month by consistently creating content. On their website and they were adding about three or four posts. Each month. So they were relatively consistent.
Fast-forward to today were there website traffic is well over 7,000 visits per month of folks that are looking for the content that they’re writing which is primarily blog posts. And they also do webinars, which they’ve turned into videos that appear on a YouTube channel.
So the the point that I’m trying to make here is that if you are consistent over time, you can see gigantic results in your marketing efforts, in your brand. In the marketplace.
They’ve told me that there are countless occasions where folks have said, I found this information that you provided on your website or through this video on YouTube and that’s why we are coming to you today.
It can be very powerful if you are consistent in your marketing. And it was something that they did. Over time. It wasn’t just a one-shot let’s just put up a bunch of content on our site and wait and see what happens. It was basically a mindset they had about being consistent. So being consistent really works.
Now. How are we going to do that? What are some tricks and tips that we’ve found that can help you do better at that?
The first thing that I’d like to suggest is that you do it with intention, whatever you’re going to do with your marketing, that you actually have goals associated with your marketing efforts.
And you have a particular why or intention. So for example, maybe your intent is to position your company as a local thought leader. That would be important for a company that does professional services. For example, maybe like a lawyer. Or a CPA. Maybe you want to just keep your current clients engaged so they’ll buy more.
So you want to create marketing efforts content, for example. That is going to just keep your customers thinking about you over time and ultimately they will buy more and they will refer to you to their friends.
Or maybe you want to find new customer prospects. A lot of companies want to do that, but before you start anything, know why you’re doing what you’re doing with respect to your marketing. Once you have that intention agreed upon in the organization it makes a lot easier for folks to get behind what you’re doing.
The second thing that I recommend is creating a content calendar. If you’re going to be using content, which we highly recommend creating content, whether it’s blog posts podcasts videos or other types of content, we highly recommend that you create a calendar for doing that.
One of the things we do at our office is at the beginning of the month we sit down and we plan out what we’re going to create or produce for the rest of the month. And then what we do is we stick to that plan. So we’ve got four or five primary pieces of content that we’re going to create each month.
What you’re listening to is one of them right now. And we come up with a plan at the beginning of the month with the titles and maybe a brief description of what each is going to be. So we’re not just scrambling at the end of the day to find something to post.
The next thing that I’m going to recommend, which is creating a posting schedule and sticking to it. What I mean by that here at biz marketing, we have a, a weekly newsletter that goes out that features marketing tips and things like that for our customers, prospective customers and just the community at large.
That always goes out on Friday morning. So we have a posting schedule and we also have a related posting schedule for our social media. So what we do as we’ll create a piece of content, like a blog post or a podcast, then we will highlight that in our weekly email newsletter that goes out every single Friday morning.
And then we will also post that within 24 hours on our social media as well. So we’re posting right now on Instagram, Facebook, and. LinkedIn. What I’m recommending is creating a content calendar.
One cool idea that I heard at a conference I was recently if you’re looking for content ideas right out all of the questions that potential customers ask you before they buy from you. And right there, you’ve got a list of content to create use for your content calendar.
They were recommending come up with 52 questions. That might be a little hard for most of us, but if you did that, you’d have a whole year’s worth of content, but in any event, Write this down and come up with a list and keep the list I recommend using Google docs or Microsoft 365, where you can have a document that you keep adding to over time. Even if it’s just a kind of an idea you have, you’re not sure if it’s going to be a good title or a good topic just write it in the ideas section on your sheet, and then you can go back to it and maybe over time, you’ll kind of clarify that idea and come up with some others or maybe that will help you think of a different idea as well.
So we’ve got figure out why you’re doing it. Create a content calendar and then stick to a posting schedule.
Then what really makes it a lot easier for us when we’re posting is we’re using social media scheduling tools. Those are are. Tools we use one called buffer that that one works pretty well. We can create content and then schedule it to be posted on a certain day. So we don’t have to actually post it real time.
We can just put it in the system and have it scheduled to go out through a buffer. So it just makes it a lot easier to stay consistent with what you’re sending out.
The next thing I’d like to say is repurpose your content. And I sort of alluded to this earlier. When I talked about the content or the posting schedule.
What we like to do is if you’re creating a piece of content, like a blog post, for example, That could be the basis of a newsletter. As well, the content for a newsletter. And. That could be the basis for a post on social. Now, maybe you’re not going to just take the blog post and post it to social, but you could use the core ideas.
In the blog post and repost that on your social media as well. So you’re getting. A lot of value out of content that you created. The other thing that I like to do is. If you have a blog post that was very popular, you could do a podcast episode about that or shoot a video about that as well. So you’re not necessarily repurposing, but you’re using that as a idea for additional content.
I’ve got one final bonus tip for you, which is keep track of your analytics for all of your marketing efforts. You know what they say, what gets measured gets minded. Meaning, if you’re measuring it and you’re keeping track of it, whether it’s how many people are on your email newsletter list or how many people opened your last newsletter you sent out, or how many clicks you generated from a piece of content you created.
Anytime you keep track of this. Especially over time. It’s just going to have this reinforcing value because I guarantee if you start doing this, these marketing efforts, and you do them consistently for even three or four or five months, you will get better at it and your content will improve and your numbers will improve as well.
Now we’ve been doing here at bizmktg.com and we’ve been doing the Friday morning emails pretty consistently for the past two plus years.
We have definitely generated a lot of activity. We’ve certainly seen some new customers come in from that work that we’ve done and we’ve also been able to help our existing customers with their own marketing as well. So it’s really worked for us.
The nice thing about being consistent is you don’t have to do a ton of work at once. You can just do small bits of work over time and get great results.
Final thing that I’ll throw out there. We are a marketing company, bizmktg.com. If you need help, or you just want to chat about what you’re doing and how to become more consistent. Give us a call. You can schedule a marketing consultation with us and we’ll walk through what you’re doing and offer you some ideas. And who knows, maybe there’s some other things we can do for you.
But at the very least if you need some help reach out and let us know, you can also send the podcast and email its podcast [at] bizmktg.com.
Thanks for listening. We’ll see you next time.
