Reaching Seniors with Clear Messaging and High-Impact Webinars
To meet the growing demand for specialized legal guidance, Washington Elder Law partnered with BizMarketing for a complete digital refresh—resulting in clearer messaging, a stronger online presence, and a steady increase in qualified client inquiries.
How We Helped
- Website Redesign & Messaging Overhaul
- Ad Campaigns Driving Webinar Registrations
- Improved Visibility for Workshops & Webinars
- Strategic Support for Estate & Medicaid Planning Outreach
The Challenge
Washington Elder Law is led by Attorney Brian Isaacson, who has built his practice around helping seniors and families navigate the complexities of estate planning, Medicaid, and tax law.
Their old website was clunky, confusing, and difficult to navigate, especially for older clientele. Visitors struggled to find the right information, and the site failed to highlight Isaacson’s highly valuable workshops and webinars. Despite having the right expertise, Washington Elder Law wasn’t reaching the audience that needed them most.
The Process
As Washington Elder Law prepared to expand their outreach, they met with BizMarketing to review their digital needs. We began by assessing their website, messaging, and marketing efforts, then identified the materials required to better communicate their services and events. With that foundation, we created a timeline to roll out the updated website and promotional campaigns together, ensuring a smooth and coordinated launch.
The Solution
The solution began with a complete overhaul of the website’s messaging, prioritizing clarity, empathy, and accessibility so seniors and their families could easily understand their options. We then redesigned the site to be clean, simple, and easy to navigate, ensuring an experience tailored to older visitors. To amplify their reach, we launched targeted ad campaigns and restructured the site to prominently feature Washington Elder Law’s workshops and webinars, creating a clear, intuitive path for visitors to discover events, register, and engage.
BizMarketing has made a tremendous difference in how we connect with seniors and their families. Our website is clearer, easier to navigate, and truly reflects the compassion behind our work. Their team helped us streamline our messaging, promote our workshops, and reach far more people who need guidance. We’re seeing stronger engagement and more informed clients than ever before.
Attorney Brian Isaacson
Owner of Washington Elder Law
The Present
With the new site and promotional system in place, Washington Elder Law has a foundation for long-term growth. The practice is reaching more seniors and families than ever before, and their workshops are positioned as a trusted community resource.
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