From Unseen and Unnoticed to an Online Presence True to Their Identity as a Church
If any organization needs to have alignment between identity and messaging, it’s a church. VanChurch reached a pivotal moment where that alignment had to become a reality, and the BizMarketing team helped make it happen.
How We Helped
- Designed & Developed New Website
- Clarified Marketing Strategy
- Copy Writing & Core Messaging
- Continue to Host & Update Website
- Online Reputation Management
The Challenge
VanChurch is located just a few blocks from a mega‑church with a similar name and needed clear differentiation in its branding, language, and messaging. People would occasionally stop in, thinking it was the other church, only to discover a hidden gem where they could genuinely connect. Yet their online presence was not aligned with who they had become as a congregation of God’s people.
The Process
Our messaging consultant led an in‑person strategy session for the VanChurch leadership group – split over two days, allowing for broad group input, overnight reflection, and refined alignment around key elements ranging from color palette to deeper theological commitments. The process resulted in a cohesive, proposed site layout and visual direction centered on a customized logo designed to carry the organization into the future.
The Solution
Through an iterative process of revisions and feedback, the BizMarketing team—combining a design specialist, coder, and marketing messaging support—helped VanChurch launch a customized WordPress site with a refreshed look, interactive features, and online messaging that aligns with their true identity.
We are extremely happy with BizMarketing. As a result of their online marketing services we’ve actually outgrown our current building and are expanding into a new space with twice the capacity. Peter and his team are great to work with. They understand dentistry and what it takes to bring in new patients.
Don Koontz
Owner at North Creek Dental Care
The Present
Even as VanChurch has navigated significant changes since the original project, ongoing updates have kept their information accurate, imagery true to who they are now, and custom adjustments in step with their current ministry needs. The logo and overall visual identity continue to connect effectively with people in their community and support the church’s forward momentum.
The BizMarketing team continues to help with regular updates, hosting, security, and needed changes.
See Our Recent Work
