A 90-Day Turnaround: NEFF Consulting’s Journey to a Stronger, Safer, and Smarter Brand
When outdated branding and security issues held Neff Consulting back, our team helped them relaunch with a fresh look, stronger messaging, and a powerful online presence that drives growth.
How We Helped
- Designed & Developed New Website
- Developed Marketing Strategy
- Copy Writing & Core Messaging
- Updated Logo Design
- Addressed Web Security Issues
- Continue to Host & Maintain Website
The Challenge
Lynn Neff, the owner of Neff Consulting Group, realized her marketing was in trouble when her website directed potential clients to a competitor’s website. It was time to update content, visuals, security, and let marketing professionals help grow her business. She scheduled her BizMarketing Strategy Session for March 31.
The Process
The BizMarketing team took care of her immediate security needs while beginning a process for her long-range marketing needs. Along with Lynn Neff…Peter (President), Chris (Business Coach and Marketing Strategist), and Kyle (Graphic Designer) participated in the strategy session.
Working collaboratively in April and May, copy was written, language was refined, a new look was created, and an online strategy was developed. The website was uploaded to our staging site allowing Lynn and her team to see the site online and help fine-tune the site with the BizMarketing team (while shielded from any public access). Once she gave the word, the site went live.
The Solution
Not only did the BizMarketing team help clarify what set her company apart from her competitors, but it also ignited her passion and creativity as a business owner. This led to a brand new look, logo, secure online presence, and marketing strategy – completed and online within 90 days.
The results of my collaboration with the BizMarketing team exemplify a huge business truth, ‘Do what you do best and give the rest to what they do best.’
I could not be more pleased with the results of our new website. Open requests for any feedback from our colleagues and business partners have been met with 100% positivity. My deepest gratitude for making the whole process so efficient and enjoyable – in fact, it was quite fun!
Lynn Neff
Owner of Neff Consulting Group
The Present
When Lynn needs to update a product, page, picture, or paragraph, she simply sends an email to the BizMarketing support team, and we handle the updates for her. She no longer has to be a business owner, consultant, AND website technician.
Lynn discovered this truth: When your website isn’t working for you, it’s working against you. The process doesn’t need to be painful…it only needs to be professional, efficient, and fun. Helping your clients succeed is your passion. Helping our clients win is our purpose. Lynn’s story can be your story. Schedule your strategy session today.
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