064: Are You Too Busy For SEO?

Title: Are You Too Busy For SEO?

Guest: Paul Lee

Peter: Today, my guest is Paul Lee. I know you’ve heard him speak on this podcast many times. He is an SEO expert. We’re gonna answer that question. Are you too busy for SEO?

And I I could just hear the dread out there when people read the title of this podcast. Oh, yes. I am way too busy for SEO. First question I have for you, Paul, though, is what do we mean what do we mean by SEO?

Paul: So yeah. So SEO, just for the newbies out there, the people that wanna ask and they don’t they’re afraid to, SEO stands for search engine optimization. So it is the science slash art of sending the right signals to Google and other search engines so that you will rank as high as possible in search results. That’s

Peter: it. For those things that you would

Paul: like Yes. So if you’re a plumber in Shoreline and you want to rank for a plumber in Shoreline or plumber near me when people are in Shoreline or searching, that sort of thing, that’s that that you know, how can you get on that front page of Google? How can you get your thing up or above your competitors? What do you need to do to do that? Some people make it into, like, some sort of strange, crazy, dark arts magic kind of thing.

It’s a lot of just it’s it’s some technical stuff. There’s a lot of just attention to detail and and knowing what Google cares about and then applying that to your website. So that’s what we’re trying to do.

Peter: Mhmm. And beyond website, there’s other opportunities as well Oh, sure. With the Google Business Profile, of course. Mhmm. And your profiles across the web on other sites.

So, you know, lots of companies struggle with finding time to do SEO. So so why is it important?

Paul: Well, you know, so it is a it’s a theme that I hear a lot when I talk to companies. They’ll say, oh, we know we we need to do something about it. We know we just don’t even know when we’re gonna have time to grapple with that, you know, to kinda come to grips with it. Or even if they started the process, come into grips with it, then they say, oh, we just don’t know if we need to create content, we don’t know who’s gonna write that, how that’s gonna happen, and they just sort of almost reflexively kind of throw their hands up and say, it’s just too much. And, unfortunately, then what happens is then they that creates this kind of percolating simmering guilt that’s underlying a lot of the stuff that they’re doing because then they’re thinking, oh, we should be doing that.

We know it’s been through this book. And I I think of it as a lot to me. It’s very akin to, you know, somebody that knows they need to exercise and need to eat healthier. That’s part of their a healthy process of living. And they know when they do that, when they go to the gym or they go take their walk or, you know, whatever level that is, they know they feel better.

You know, they eat a salad, they know they feel better. It’s just a question of, you know, carving out that time, making it a priority, actually falling through. And it’s something that we that we can struggle with on a personal level, and I think it’s similar for businesses. They know that this is part of a healthy marketing process Mhmm. Is to prioritize your website, figure out how to draw more people in, how to make it speak to Google so that it speaks to customers and converts, ultimately so that it converts.

But they I don’t know. Don’t wanna get up at 06:00 in the morning and go to the gym. You know? I don’t wanna make that time for this phone call with this SEO guy or whatever. So, you know, it’s it’s a similar kind of thing.

So it to me, the reason why you have to do it is because it is that discipline. It’s got that it’s it’s part of that healthy process. So as hard as it is, and I say that as somebody who really dislikes going to the gym, I just need to go to the gym. And as hard as it is, sometimes, you know, SEO is not just SEO. It’s lots of other things in businesses.

You know, there’s lots of stuff that we can we can tell ourselves, you know what? I can just be without that for a little bit. You know, I’ll just I I don’t enjoy that. I’m gonna avoid that. But we know that most of the time that comes up to bite us.

The second reason, I think, and because of that is that I’m I’m talking about is because somebody else isn’t neglecting it. You know what I’m saying?

Peter: Your competitors are Exactly. There there there you know, a lot of businesses have that we work with have a lot of competitors. Right? Mhmm. But what I’ve noticed is that there’s you know, there may be a lot of it may be a very crowded space, roofing companies, for example.

There’s a lot of roofing companies, but there are a few that are very competitive. Right?

Paul: Yeah.

Peter: And generally, the roofing companies that we’re working with or the clients that we have are in that, sort of that upper echelon of those companies, and those are the ones that are not sleeping in every morning and not going to the gym and not eating right. They’re the ones that are doing something, at least, you know, most of them are, and that’s who we’re competing against. So, you know, you can always, you know, beat the businesses that aren’t doing anything at all, but, really the types of clients we’re talking to are folks that are competing in that upper echelon of, of businesses. So Yeah. That really makes it extremely important to pay attention to this.

Paul: Yeah. Exactly. I mean, it’s a it’s another area, like, you just can’t let yourself fall asleep on any more than you could paid advertising or, you know, direct mail or whatever, all the other things that you do to get your message out. Yeah. You know, if your competitors are doing that and and they’re putting money into it, they’re putting time into it, Yeah.

It ultimately shows up in the bottom line. So that’s one of the reasons. I mean, as busy as people are, it’s still, you know, it’s this discipline that, you know, somebody else is out there doing it, working it hard, you know. So to stay on top, to stay know, even if some people even tell themselves, I’m so busy right now. I don’t need to do such and such.

You know? But we both know that that doesn’t stay there.

Peter: Well, and we’ve got this, you know, threat of a downturn here in the economy and things like that, that can definitely, you know, get people in panic mode real quick. When it comes to their business, the phone stops ringing. That’s, you know, you should have thought about that, you know, six months to a year ago rather than panicking because we’re we’re we’re starting to get a few of those calls. Yeah. So so so having said that, we obviously we understand the importance here, and why we should focus on SEO and or, you know, it doesn’t have to be your primary focus, but it is something that need to be needs to be tended to.

So so what what do you recommend if you find if you’re one of these guys and you’re like, I just, you know, I just don’t have time. Mhmm. But I I know I I need to do something here. So what what do you recommend folks do?

Paul: One of things that I think is that is sort of a perspective shift, you know, just to make sure that you kinda get it into the and that you’re seeing it the right correct way. You know, see it as an investment Mhmm. Not as a duty or a drag or, you know, something that’s just responsibility. That’s just another thing that you have to do, but it’s an investment of time, energy slash effort, whatever, to that will pay dividends. So it’s again, to use another example, you know, those times when you’re super busy, you know, you’re to work like sixty, eighty hours and you’re just so busy and somebody says, well, you should hire somebody to help take that load off.

And you think, yeah, but it takes so much time to train them. Right? And so, oh, I can’t do it because I can never train somebody to do and so but when you do do it, when you push through, when you train them, and it does take a little bit of time, but then it frees you up to do other stuff and processes keep moving and you can grow. So, yes, there is some especially when you start a process with a with an SEO or professional or something like that, there’ll be some of that extra time that it takes. But once the process gets flowing, you’re gonna see that as an investment that now is paying dividends.

That’s, know, yeah, that was a little bit more time at the beginning to get set up, but now it’s running, it’s flowing, things are good. So just that invest that investment mindset, that’s I think the first step to getting something done.

Peter: Yeah. No. I I I agree with you as well. It’s as a business owner, you know, I I see it as I I guess I see it a little different way as well if you, you know, hearken back to a 100 years ago or more. You know, we’ve gotta got this concept of farmers and hunters.

And we, in in this sort of realm, I think it about I think about SEO as a, a farming exercise. Right? Mhmm. Mhmm. Not a not a hunting and gathering exercise.

Mhmm. And it’s the reason that farming is important is because it’s more sustainable. Right? Mhmm. There’s still a lot of farmers out there in the world.

There’s not many people who just survive on, you know, hunting and gathering. And so that farming mentality where you’re investing a little, you know, today, we’re gonna go till the soil. Tomorrow, we’re gonna we’re going to, you know, drop some seeds and the next day we’re going to water it, then we’re going to watch it grow a little bit, then we’re going to go weed it, you know, that’s another way to look at it.

Paul: Yeah, yeah, absolutely. So

Peter: you’ve got a few other suggestions here. And so your next one is, surprise, surprise, work with professionals. So let’s talk about that a little bit. Work with a pro.

Paul: Yeah. I mean, you know, if you if you’re thinking, man, I’ve gotta do all this stuff, and you and you think I have to do it. Like, we we, as the as the business owner, has to do all this stuff. It’s gonna sound overwhelming. But if you if you you know, because they’re like, I don’t know anything about SEO, and I don’t what to do.

The cool thing is there are people that do. So, you know, find reputable SEO professional help, and they can take lots of stuff off your plate. Leverage their expertise. You know? Offload the effort to them.

Once especially once they’ve gotten to know your business a little bit, you’ve had a couple conversations, and they’re already they’ve kinda gone through that initial kind of thing where they’re learning who you are and what’s important and what the keywords that we wanna focus on, those sorts of things. That can be a little more intensive. But after that, you get this period where, depending on your relationship and the kind of business you have, some businesses are super specialized, some businesses are more, you know, general and easier to work with. It just depends on the on the business. You may have you know, they can almost work with almost no oversight, but just with reporting, you know, notes, sending it back, here’s how we’re doing, here’s what we’re thinking about we’d like to do.

All you gotta do is say, yes. Sounds good. You know? Or why is this happening? And they will they will you know?

So you you offload that effort, and then you just sort of keep tabs, and they’ll they’ll communicate with you. Obviously, I think a a a good reputable SEO guy and gal won’t just, like, disappear on you and not report back, you know, every year or something. You know, they’re gonna obviously keep tabs with you every month and let you know what’s going on, and here’s where we’re winning, here’s where we haven’t seen results yet, etcetera. And that’s a that’s a fairly minimal time commitment on the part of the business owner. The SEO guys are taking care of lots of stuff in the background.

So, you know, yeah, they get a little bit time to set up, but then it runs. There may be some times where there there’s some other conversations that need to happen, but for the most part, it can it can run on its

Peter: own So

Paul: with very little intervention.

Peter: Right. So I think it would be helpful to just sort of outline briefly what the process of, you know, sort of a step by step process of working with a pro would look like. So for example, you know, I think about it this way. You know, first, you’re gonna have a onboarding call with the SEO person where you’re going to, you know, kinda share your goals and where you’re at. And then they’re most likely going to conduct an audit of some sort.

Now they may do a pre engagement audit, that may be, paid for. This is kind of the process that we follow here. Right? We do this audit. The pre audit, you know, can be a paid, very detailed report, or it can be just a very, brief audit where we just look at some, you know, basic stats.

So that’s gonna include what you’re ranking for, how your competitor how you compare to your competitors in a particular area. Most of the SEO we’re talking about is local SEO, so we’re in a localized area. So we’re looking at, like, you know, for Seattle or, you know, whatever the city that you are trying to focus on is. Then, once you’ve done that audit, then you come up with a strategy plan, and then, that could include, you know, I I see it including, for example, one of the things that I know that you do a lot of with us is, content creation, for example. Mhmm.

Mhmm. So what else would be on that list of the, you know, sort of the execution this or the strategy plan in addition to Right.

Paul: Right.

Peter: In addition to, like, content creation. And that’s like blog articles, what we’re talking about.

Paul: Yeah. It could be blog articles, it could be location pages on your website. So it could say that you that you service Mill Creek and you service Snohomish or whatever as well.

Peter: So location page is a page dedicated to a particular city

Paul: Right.

Peter: That you service that your company services. K?

Paul: Yeah. And then service pages. So, for example, if you are a roofer and you deal a lot with metal roofing, we could have a page specifically about metal roofing because there’ll be a lot of questions about that from customers. And then composite shingles, flat roofing, PVC, you know, the different kinds of services you offer, or you do roof inspections, we’ll have a we’ll write a specific page for you that’s about that. Now you may have one like that on your on your page already on your website.

Peter: Right.

Paul: But a lot of times, they’re not they’re not adequate to

Peter: the Right.

Paul: So so we’ll take that audit, which describes what basically, is the situation that it is. We’ll come up with a plan to say what we want it to be and the and and where and a road map to get there. And that, like you said, could include content creation, various kind types. It could could include, depending on the, again, the problems that your website is having, perhaps your website is extremely slow. Google cares about that, so we need to speed that site up.

So one of the first things we might do is to try to figure out why is the site so slow, what can we do to fix that, and that kind of area of technical stuff might

Peter: Technical, yeah, tags on your website. So there’s there’s underlying code that you don’t see when you look at a web page, but Google sees it. So you wanna make sure all that that underlying code or what’s called meta tags and things like that are, or meta information on the page is correct.

Paul: Yeah. Okay? So all that technical stuff, get in there. And a lot of times, I mean, I’ve I’ve had some clients where that is very large websites. They have a lot of technical problems, and that might be the first six months of what we do is Mhmm.

Troubleshooting. Like, crazy because 15 people over various times built the website on four different platforms, and we’re trying to know, it gets really messy. But, you know, it’s gotta be done because, otherwise, this thing is a Frankenstein’s monster in a website that goes that loads in fifteen seconds, and Google is throwing it out. It’s like, this is not gonna work.

Peter: Right. Well or sometimes it could be as easy as I’ve seen this one quite often where a website just takes forever to load and you start looking at the underlying images that they loaded on the page and they’re, you know, four megabytes, which

Paul: Yes.

Peter: On a desktop computer, you wouldn’t even notice it. But on a mobile phone, which is the standard that Google uses for its search, results, ranking its search results would take even even with a modern phone, still takes a while, and Google doesn’t like that. So Yeah. Four meg so you just go in there and optimize the photos. Yeah.

That’s that can be a massive win for and then there’s other thing other little technical tweaks like geotagging photos. You know? There’s just so many little things

Paul: to do. And that’s where we get back to SEO is attention to detail, cause there’s a million details to pay attention to. So when you do all that stuff, all that stuff doesn’t require daily calls back to the business owner. Right. We take care of the stuff that needs to

Peter: be Well, it’s really a trust factor. Right? It’s Right. You need to find a reputable company individual that’s not, you know, that you can trust Mhmm. At the end of the day.

I mean, I think with respect to you, we’ve worked with you for several years now. We’ve got a lot of happy clients, who have really seen some great results. And, so if you’re you know, obviously, you wanna find somebody that’s got a good reputation. I mean, and and part of the problem is is SEO has such a snake oil reputation from days gone by.

Paul: Yeah. Yeah.

Peter: I mean, until we started working together, I didn’t even wanna offer SEO as a service. It was too it was just there was just too many people making these false promises out there. Yeah. You know?

Paul: Yeah. And So the the the the lets you you know? So the it used hacker terminology. There’s people that wear black hats. They’re the bad guys.

There’s the people that wear white hats. They’re the good guys. And then people who wear gray hats, which is like

Peter: So the people that are the people that are doing SEO activity. Yeah.

Paul: Yes. And so there’s there’s some black hat SEO that where they were trying to trick Google. They’re trying to manipulate things. They’re trying to, you know, do crazy stuff, and it might work for a

Peter: little It bit seems to work

Paul: for a

Peter: day or two, and then your website gets banned. Well, and that’s one of the thing we’ve seen is one of the things that we had happened recently with a client was you detected that they, I mean, you’ve detected several things, but one of the things you detected is that somebody was doing SEO for them and had gotten a lot of links to their site that were considered by Google to be garbage, and that really hurt the website ranking on Google because Google said, oh, you’re trying to trick us. And this was something that some SEO had done, who knows, years ago, perhaps.

Paul: Yeah. Exactly.

Peter: You went in and fixed that. You disavowed all those links. And

Paul: Yeah. You can tell Google that we don’t have anything to do with that. That’s not us. And they’ll just remove the connection sort of, you know, the the the the taint that is the penalty that is accrued to you because you’re connected to this stuff. So and, yeah, I mean, you you can’t have a roofer in King County who’s got 10,000 links from a Swedish blog, you know, that Exactly.

And so so Google knows that. They figured that stuff out. So, yeah, they do all these crazy things, then black hat kind of stuff, and even gray hat will get you in trouble eventually. Google will figure stuff out. So one of the things we try to do is, you know, obviously, make make sure that we’re with all integrity, we do this.

We’re not trying to manipulate anything. Because at the end of the day, what Google wants really is a site that is engaging and relevant and fast and all these things, which is what exactly what your customers want Yeah.

Peter: I was gonna say all all of this work that you’re doing is really, you know, even if Google doesn’t immediately recognize all this work that you’ve done, the people who visit the website certainly will.

Paul: Exactly. Exactly. Because what we also see besides that hopefully, know, actually, we’re not in control of Google, so we can’t manipulate it completely, but we can do the things that we know that are the right things to do, and then and then we trust that we’ll see results. But the other thing that happens, even before Google might notice you, is that, like you said, the customers notice notices. Hey, this is easier to get around your site.

It’s easier to contact you. It’s easier to to find the information that I need. That’s what we want to see, and then end up converting. So they end up coming from, yeah, they’re in at their website to now they’ve contacted you now that or now they’ve called you. Now they’ve made an appointment.

Now they’ve made, you know, whatever. They’ve taken that next step. That’s what we wanna see is increased that. So not it’s just you’re gonna increase the rankings? Yes.

But we’re gonna increase conversions, not just for organic searches, but for everybody because the site’s more usable. That’s that’s one of the things that we’ll do.

Peter: And the information’s more relevant to the to the person who is your targeted audience. Yep. They’re they’re more likely to if they find what they’re looking for, if they think that the site loaded quickly and looks professional, they’re way more likely to actually click on that button that says contact us or push on the button that says call now and contact you. And at the end of the day, that’s really what we’re all about is making that happen. Yeah, that makes a lot of sense, Paul.

Work So with the professionals, see it as an investment, work with professionals, then what what’s the last thing that we should talk about? Or maybe what’s you know, ideally, what’s the next step?

Paul: Well, I would say do something. You know? Don’t if you can create this large thing in your mind that it’s just SEO is too big, break it down into smaller chunks or work with the professional. Say, hey. I can’t I want ready to jump in full time with this thing or full full bore, but what can we do?

What’s the what’s the lowest hanging fruit? What’s the thing that that we could start with? It may be that your site speed is the biggest issue. So before we’re gonna you know, you’re not too worried about creating multiple blogs a month or

Peter: Mhmm.

Paul: Whatever you have to do, but let’s let’s look at the site speed. And that’s something that really is just like you can just turn the SEO and connect them with your with your web developer, your web team of some whoever’s doing that and say, figure out why is this thing dog slow, and let’s fix that.

Peter: So so so if we’re talking about that, just to give our listeners very super practical steps here. So there are a lot of sites there are a few sites out there, not a lot, but there are a few places that you can go. So if you just go Google how fast is my website or website speed test, Google actually has a test that is available. And if you Google website speed test, their search, there will be at the top their their test. And all you have to do is click on that, and there’s a box where you enter your website domain.

Hit go, and it’ll spit out all the information that you need to hand over to your web developer. So that would be that’s gonna take about twenty minutes.

Paul: Yeah.

Peter: Okay. So there there’s one thing you can do right there. I would say, you know, number two would be I mean, I’m just thinking about these in terms of, you know, what are the practical steps somebody could take to just kinda see how they’re doing. What would you recommend in terms of just, again, just super practical things that we can do to get started here?

Paul: Well, the other thing I would do is I would take a look at your website and and ask yourself this one. I look at analytics. If you had Google Analytics and you should need to have, which hopefully you do have. Yeah. I hope you have access to that.

If you don’t, then we need to get Google Analytics. That’s the most practical thing

Peter: to do. Add Google Analytics. Yep. To your website.

Paul: Google Analytics is on this website. It’s free. It’s something that’s easy to use, and it’s a way of saying how many people have been there this month, you know,

Peter: What content they look at?

Paul: What page did they look at?

Peter: What pages they look at. Yeah.

Paul: Yeah. Yeah. So all that stuff is super important because it also is part of how Google ranks. So so look at your website, look at the at the numbers, and if if people are visiting, like, a really small number of webs web pages on your site per visit, one of the things is pages per session. That’s what they’ll that’s what they call it.

Peter: Right.

Paul: So if your pages per session is like 1.05, that means almost nobody looks at more than one page on your website, then you got a problem. Something’s wrong. You know, your your site isn’t drawing people in it, so it’s just they’re they’re looking at it, They’re moving on.

Peter: Well Yeah. And but I do and I and I understand what you’re saying there, and I do I I don’t wanna disagree with that comment, but there’s also another phenomenon that you should be aware of, which is when you look at Google Analytics, there’s a report in the behavior section called, pages. It’s the amount of visits that each page gets. And so one of the things that, we were working with a client who had been creating a lot of content over the course of a couple years.

Paul: Mhmm.

Peter: And, we discovered they weren’t doing any particular SEO, you know, per se. They were just, you know, adding content from time to time. We went into the Google Analytics report and discovered that one of the articles that they had written was viral. And a lot of people were going to that page. So we did a couple things because that page was written in a way that it was not going to age well, because it was very, time specific.

We genericized the the context of that page with respect to time and made it more generic and also added a ton of links on, in the middle of that page to the other articles that they had written as well, because that, for whatever reason, this one page was getting all this traffic, we had no idea, and then that that just kind of snowballed.

Paul: And that’s exactly where I was gonna head, which is which is that try to make it as easy as possible for people to get from one page in your site to other pages. Exactly. So it’s not just your main navigation

Peter: Right.

Paul: But inside the the the tech the body of the of the article, inside the the service page that describes your metal roofs. If you mentioned that you you also do other kinds of roof, PVC roofing, link to the PVC service page from that where you say PVC roofing. Exactly. So you’re you’re creating these kinds of interconnectedness, so which keeps people on the site longer. So if if Google sees a site, all things being equal, exact same sites in in in many respects.

One site, people stay on it for five minutes at a time, and they view five pages every time they come. And the other site, they stay on it for ten seconds, and they view that one page they landed on, the five minute site is gonna rank higher. It just is. So we we wanna figure so so look at those analytics. And if you’re getting three minutes, you’re getting all that kind of stuff, you say, okay.

Yeah. People are engaged. People are doing stuff on my website, that’s good. If it’s not, then something’s something’s an issue.

Peter: Yep. So we’ve got check your site speed, examine your Google Analytics. You should have Google Analytics on your website. If you don’t, see your webmaster and get them to you know, whoever is managing your website, have them add it. It’s free.

You can just create an account on Google Analytics and create it, and then just there’s a little bit of code you just add to your website. What else?

Paul: And then the other point was was make sure that your pages are as interlinked as possible. Got it. Not just don’t just rely on your your top level navigation. You know, ask your webmaster or whoever’s in charge of your content, you know, can we every time we mention this service, can we link to that service page? Every time we mention this location, can we link to that location page?

So that every time we say Seattle, there’s a link to the page that talks about how we work in Seattle. So those kinds of things create that snowball effect, like you said, of where you’re not just trapped on one single page like an island in the website. Now you’re able to go and go to other pages. It increases that interaction that people have with your website.

Peter: Right.

Paul: Which which increases your rankings. So and if you can’t do that, if you don’t have a webmaster, if you aren’t sure how to do that, again, leverage the pros, talk to talk to an SEO professional.

Peter: Right. Yeah. There’s one last thing that comes to mind, just thinking about things you can do that is simple. It’s related to SEO, but it’s not, maybe some people would say not directly related, but it’s, if you are a local business, please put your location at the top of your website somewhere so people know that you’re actually local. And please put a phone number at the top of your website

Paul: people Local can area code.

Peter: Find it with a local area code so people know you’re local. Just some basic blocking and tackling that folks need. Those are sort of three things that I would start with. Check the site speed, take a look at your Google Analytics, and then finally, just make sure if you are local, that you do have indicators on your site that you are local and a phone number, a local phone number. And, you know, it could be as simple as you didn’t have your phone number in the header of your website.

People actually go to your website and they say, I don’t even know how to contact these people. It does happen. We’ve seen it before. So

Paul: You’ve seen that. Yeah. So those are great it’s all great, easy, actionable advice.

Peter: So so one of the things I mean, this is not a unabashed pitch for SEO services for professionals, but we do have to mention that we do have a mini audit available that we’ll do for folks. So if, somebody would like a a mini audit done, on their site considering an engagement with, professional SEO, which is the services one of the services we’re offering here, we do have that available. And so I would encourage you to send an email to seoauditbizmarketing dot com or just go to our website, bizmarketing.com and, you know, just click the, contact button and contact us. And we do have that available as a free, mini audit, and we will offer a, a thirty minute explanation of that as well, kind of a quick review of that. And I think that will give you an idea of at least where you sit.

And, you know, we’re not gonna give you a full blown SEO strategy that that you’re gonna have to pay for that, if that’s what you decide you wanna do. But, but at least you’ll get an idea of where you’re at. So is there anything you wanna add to that?

Paul: I think just just to add that it’s a it’s a it’s a kind of, you know, your quick checkup, you know, to check your temperature, check everything. Is your heart rate and your blood pressure okay? It’s it’s in that it’s in that realm. We’re not gonna do the full blood draw with the full panel.

Peter: That that that yeah. This is like the free blood pressure check that you get at church

Paul: or something. Yeah. But it it does it does Alex, we’ve had it happen where it highlights something where you you go, did you guys know x, y, and z are wrong? Right. We had no idea.

We we don’t know. We didn’t know. So and, you know, we love helping people when that happens because it’s like, oh, you just, yeah, completely didn’t know. So this this just gives you an idea. It keeps your your fingers on the pulse of it.

And, you know, I’m just I love talking about this, teaching about this stuff. And in that course of that phone call, if they have questions, what does this mean? How does that work? Yeah. I’m happy to answer that stuff.

You know, I can’t really help it. That’s just what I do. So, you know, that just is another opportunity just to even have the conversation so that you can kinda get some ideas about what what in the world we’re talking about when we’re talking about SEO. Happy to do that.

Peter: Appreciate that, Paul. Thank you. Great conversation. Appreciate as always. Thanks for your time.

Yeah. Thank you. Yeah. So, again, you can just go to bizmarketing.com and contact us if you’d like that free mini audit, or just shoot an email to, SEOaudit@bizmktg.com, and you will hear from Paul, and he will get you going. So thank you very much.

Paul: Thanks, Pete.

Peter: Thanks for listening to this episode of Biz and Life Done Well with Peter Wilson. You can subscribe to us on iTunes, Google Podcasts, Spotify, and most of the other popular podcast platforms. Please tell your friends about us and leave us a review so even more people will find out about us. Thanks again. We’ll see you soon.