Title: An Introduction to Google Analytics for Small Business
Guest: Stuart Jenner
Peter: Welcome to the Biz and Life Done Well podcast, where we explore what it means and what it takes to do business and life well. I’m your host, Peter Wilson. If you’re like me, you’re intrigued by stories of common people who have achieved uncommon success in business and life. Join me as I interview fascinating people about how they got started, their successes and failures, their habits and routines, and what inspires them. Today, my guest is Stuart Jenner.
He is the principal consultant of Marketech Consulting Group, where he assists people with cost effective traffic generation using Google Ads, search engine optimization, and other tactics as well. I mean, really excited to have Stuart with us today. He’s also an expert with Google Analytics, which is something that a lot of businesses don’t know anything about. So Stuart, thank you for joining us today.
Stuart: Certainly Peter, thank you for the opportunity. I like to assist businesses in looking at their Google Analytics data because it can help them reduce costs while also increasing revenue. It can also help them to increase customer satisfaction of people who are visiting their website or people who are, maybe planning on visiting their physical location.
Peter: Today, our topic is how small businesses can get the most out of Google Analytics. We should probably do just a quick primer on what exactly Google Analytics is.
Stuart: Google Analytics is a service provided by Google, available to companies at no cost, that is no cash cost. It is designed to help companies see who’s visiting their website, what happens when people are on the website, where the traffic comes from, and where people exit from on the website. It is a very helpful tool. There is no free lunch. One thing we do not know is what Google actually does with the data in aggregate.
I do not believe that they take the data at a company level and do anything with it, but in aggregate, we don’t know that for sure. So that is a caveat. And then another caveat is that Google is obviously trying to make money selling ads. And there are some ways that Google Analytics will influence people in selling ads and buying ad space from Google. So that’s just a caveat to be aware of, but it is a very helpful tool.
Google Analytics gives a lot of data that people can greatly benefit from looking at.
Peter: For sure. We’ve been using Google Analytics, I think it’s been around for fifteen years maybe.
Stuart: That sounds about right.
Peter: It’s been around When I worked at Microsoft, we had access to another tool that was called Omniture, and then Adobe bought that tool, but that was in the early Well, not early, kind of the mid 2000s is when we were using that. And then Google Analytics came on. So Google Analytics is, I wouldn’t say it’s of Well, sort of the gold standard, but it’s sort of the Swiss army knife of gathering data from your website.
Stuart: It’s a very common tool. In many ways, it is a default where a lot of people will have it set up. One of the challenges for businesses is, business owners in particular, is the data may be set up, but are they getting anything out of the data?
Peter: So a couple things we kind of briefly put together or you put together a nice list of topics specific to Google Analytics. And I think your first one was, before you get started here, get somebody to check your setup or check it yourself. You want to give me a few thoughts on that?
Stuart: Certainly. There are times when people will think that Google Analytics is working, but they will find that it’s only working for a small portion of their website. And that is especially an issue if they have a portion of their website on one domain and then have another portion of the website, for instance, e commerce fulfillment on another domain. Subdomain. So making sure that the setup is working right is a first step.
What is important is looking at the total number of pages that have activity. You don’t need to have a printout of all the pages, but you need to know how many pages are getting views over a month in Google Analytics. Sometimes people will think, well, I have a thousand pages and probably 500 of them are ones that people visit within a month. The other 500 may be deep tech support. They may be things that are simply not that important.
But if your Google Analytics report shows that you only have page views on say 20 or 50, that may well indicate that there’s a problem with the setup.
Peter: So typically with respect to the setup, I always advise business owners to hire a professional to do the setup. And I know a lot of web developers who build a website, they’ll add the Google Analytics code to the site. So a lot of times, if you look at your data and it’s not looking right, probably the first thing you need to do is call the person who set up your website and see if they can troubleshoot that a little bit.
Stuart: Yes. And sometimes that is the designer, developer. Sometimes the hosting company may also be involved in that process. So it’s good to have a three way conversation there.
Peter: Yeah. So the next thing that we talked about was accessing Google Analytics as a user. So it’s a web portal, and you are assigned a username and password by folks who set up the account for your website. So the first thing you want to do is get your login and make sure that you can access Google Analytics. Again, you’re going to have to go back maybe to your person who set up your website or your host.
Once you’ve got that, now you’re going to log in and you’re going to just be overwhelmed by this view of data. I can’t tell you how many business owners I’ve talked to, and I said, do you have Google Analytics? And they say, yeah, and I have no idea what I’m looking at. So let’s talk about the big picture here. What’s the first thing?
If I log on to my Google Analytics, what is the first thing that I should be looking at?
Stuart: Well, to clarify, sometimes people will get a report from a web consultant or their hosting company of Google Other times people will need to log in and get the data. True. Either way, the first thing you should look at is some overall trends, year to year comparisons, month to month comparisons, maybe day of the week comparisons, but it’s really important to have some context for numbers that you look at. Then the second thing that’s very important is to know the definitions of what you’re looking at. There are a lot of labels Google will throw at people.
And I mentioned earlier that analytics and AdWords, Google AdWords, Google Ads are connected. That is true in large part, but the definitions that Google Ads uses can be very different, can be somewhat different for visitors to the website than what Google Analytics uses. And so you wanna know the labels of what you’re looking at, users versus sessions. Let’s say that I came to your site on Monday morning at 5AM. That makes me a unique user for the day.
Let’s say I come back at 4PM. Now I am not a unique user and we have two sessions instead of one. Well, sometimes if you have a lot of sessions and very few unique users, that may give a clue to you of what people are trying to do on the website. Other times you may have a lot of unique users, very little repeat traffic and very few, and the set number of sessions may be essentially identical to the number of unique users. That gives you a very different picture.
So what you want to do is see what’s going on with the definitions. You want to see some trends and comparisons. And in particular, what can sometimes happen is that people can have everything working great with Google Analytics, and then someone somewhere makes some changes, maybe a website update, and suddenly something may be gone. And so you could see a dramatic drop in traffic and then a dramatic restoration of traffic. Maybe it wasn’t from users disappearing.
Maybe it was from something going on with the code that someone, interfered with. But big picture, you want to look at some overall trends.
Peter: Right. One of the things that I really like about Google Analytics is that you can set custom date ranges to look at the data, and then you can also set custom scaling. Not custom, but you can actually scale the data. So I could look at five years worth of data, looking at on a daily basis, that’s useless, but I can consolidate it on a weekly basis, a monthly basis, or even a quarterly basis. So then when you look at that five years of data, say, on a monthly basis, what I what I find very fascinating for the clients I work with is that we can begin to detect seasonal trends in their data, especially when we’re looking at data year over year.
Which is very helpful because occasionally we’ll have a panic call from a client saying, traffic is off or Our phone calls are off. What’s happening? What’s happening? And we get the same phone call that same time of the year from the same client each year at that same month. And it’s like, Well, we talked about this last year.
We know that this is a slow time for your business, you may want to increase your ads budget or something like that. You’ve got that trend over a few years, I think the value, that’s in my mind, at least that’s where a lot of the value for Google Analytics really comes into play.
Stuart: Absolutely. And it’s one of the reasons why making sure the setup is correct when you start your business or when you start working with Google Analytics, you don’t want to go for a month or six months and realize, oops, we didn’t have the code set right, we didn’t have the conversion tracking set right on some really key pages that we care about. Now, one other thing that’s worth noting here is my favorite part of looking at trends is the comparison tool, the compare option where you toggle that and you can say, I wanna compare the last month to the previous period, which would be the previous month. Or I wanna set it for a custom comparison to that month, January of a year ago or two years ago, COVID. I wanna know what was going on and how we compare to pre COVID because now hopefully we’re coming out of COVID.
And so that’s something to look at. And then you wanna use your best judgment of which are the appropriate comparison times and lengths. Maybe a month is the right time, maybe a quarter, maybe a week, but anyway, and you can set a custom comparison so that we can say, well, we wanna compare January 2021 to, let’s say February 2019, which was essentially the last normal month or January 2022 to February 2019, which was essentially, know, a normal month or January 2020, which was right when COVID was starting to kick in. And maybe that’s a really important baseline month. People have full control over what comparisons they want to make.
And then they can also export the data into an Adobe Acrobat PDF. They can export it into an Excel spreadsheet or some other formats as well. And I like to do that because then it’s a lot easier to do some statistical comparisons and say, what’s the percentage comparison of one time versus another? What are some other things going on?
Peter: Right. So a couple things that we should note just in terms of what the data we’re looking at, is we are looking at the activity on the website. So we are looking at the amount of activity that the users to your website are generating. And you did mention one thing, you slipped in a word conversions. And so I think we should at least cover that because you’ve got all this different data.
You can see how many, you know, how many people came to your website on a given day. How many people looked at a specific page on a given day? Where did they come from? To some degree, you can see where they came from. Mhmm.
Used to be able to say what keyword they typed in, but you can’t see that anymore.
Stuart: Boo to Google for taking that away. That was a great frustration.
Peter: Yeah. So but but again, getting back to this concept of conversions, which is high value to the organization. Do you wanna talk about that and Absolutely. What what that is?
Stuart: This is another, another favorite feature of Google Analytics is the ability to track an outcome. Google calls these outcomes conversions. There are many different types of conversions. One can be a view of a specific page. I will often set people up with a thank you for contacting us page.
Thank you for filling out an inquiry form page. I will call that a visit to that a conversion. Other times people will say, if they visited the contact us page, that is good enough. We don’t care if they filled out the form, maybe they send an email, maybe they phone us, maybe the contact page has our address with a map. And we know that people are just coming in and if they are going to that page, there’s a really good chance that they’re going to turn into a relationship with us.
So that can be a conversion also. Then there are some additional forms of conversion tracking. One can be downloading an app. Another could be a phone call using phone tracking services from Google or from other sources.
Peter: Yeah. We’re we’re really, big into that particular one, the the phone call tracking, where it’s, the the code, not Google Analytics, but it’s a separate piece of code that is dynamically inserting a different phone number on the page. It’s basically swapping out
Stuart: Mhmm.
Peter: The business’s phone number for a a call tracking number. And then what we do on our end, I’m sure you guys do something similar, we actually apply a filter on those calls. So it’s got to be from a unique number that’s never called before, the call has to last like thirty seconds. Right? It’s not a perfect science, but at least it gets us closer to being able to tabulate conversions that have happened as a result of the website.
So if somebody’s staring at the website and they see this very unique phone number and they call, the combination of Google Analytics and the call tracking has the ability to figure out who that is, even if their phone number is not connected to their computer. It’s kind of scary, but it works pretty good.
Stuart: Yes, it does. It’s really helpful for people to be able to understand what are their outcomes that they care about, and then how can they track those and figure out what’s working. That directly leads to another big issue with Google Analytics. Another benefit of Google Analytics is looking at your sources of traffic. Exactly.
I like to break down the traffic by source. And then there are ways to subcategorize that also. So we can say, we want to see traffic that’s coming from a Google search engine that’s only from Washington state or only from the Seattle Metropolitan Area. There are many sources of traffic that we can track through analytics, including organic search engine. So that’s the free traffic, direct visits where people have typed in the URL or maybe have a bookmark, ads from Google or other sources.
And then referral traffic can be a really important tool to understand. Referral traffic is traffic that comes from a link on another person’s website. And this is incredibly important to me when I’m working with clients, because we want to know who is linking and who is directing traffic to our client’s site. Those top referrers, think of them as your sales channel. Think of them as a distribution channel.
They are incredibly important. And let’s say that your organization, your company is a member of a local chamber of commerce. If you’re getting a lot of traffic referred from that chamber of commerce, that is a really good indication that your Chamber of Commerce website or membership is working well. If you’re not getting any traffic at all from some organization where you’re paying a lot of money to be a member, maybe it’s time to look at how you can increase that group traffic and increase your presence on that organization’s website. Then another source of traffic is social media.
This can include Facebook, YouTube, LinkedIn, Twitter, and other social media sources. Now, of the confusing things is that sometimes that traffic will be labeled as coming from Facebook, but it’s hard to tell if it’s coming in from an ad or coming in from an organic post that you did. So it’s helpful to know in general that it’s social media, but this is not the final picture. At final word, it’s telling you where you should allocate your money.
Peter: Right. Yeah. And I noticed you yeah. Email was one, that you have on here as well. So one of the things that we do and we advise our clients to do, and I’m sure you guys are right there is we use a little bit of I wouldn’t even call it code.
I guess I have to, but it’s a UTM link. So then if somebody is clicking on a link in an email that they received, it shows up. It actually gives that email the credit for that. That we started doing that for a particular client. We sent out like 3,000,000 emails for that client last year.
Stuart: Wow.
Peter: And we saw a When we started really focusing on a specific call to action, we noticed that the related conversion events for that call to action from the email campaigns that we’re sending was really working very well. From a return on investment perspective, the email, probably no surprise to you, but the email was head and shoulders above everything else we did to try to drive business for this client.
Stuart: That’s great.
Peter: Yeah. That’s pretty cool. So it looks like you’ve got a couple other things we want to talk about here. Three important numbers to look at for each source. I couldn’t agree more.
You wanna cover that?
Stuart: Certainly.
Peter: What do we need to know?
Stuart: Well, let’s say that you’re getting a lot of traffic from Google organic. That’s great. But what happens once the people land on the website? Bounce rate is one of the key numbers for people to look at. A bounce is a visitor who arrives at one page and does not go on to another page, at least within the time that Google defines a visit session as, has a given length.
It’s usually thirty So if they visit one page and then thirty one minutes later they go to another page, that could count as a new session. Bounce rate is sometimes really a good number if it’s low. Other times, it’s a good number if it’s high. High bounce rate means a lot of people are only coming to the website and seeing that one page, but maybe that one page is all they need. Maybe they’re landing on the map page that directs people to your business, And that is all they want to do because they’re coming to drive, they’re driving over and they’re walking over and they’re going to be there in person.
So they don’t need to see other pages. But sometimes a low bounce rate is really good because that could mean a lot of people are going to other parts of the website. That leads to a next number, which is time on-site. And again, sometimes a really low time on-site is good. Sometimes a really high time on-site is good.
It kind of depends on what the pages are. And I work a lot with B2B clients and their goal is to have qualified phone calls or inquiries. It’s not to have a volume of inquiries. And so if they have a high time on-site with a person visiting a lot of pages, that may be a way to screen out people from coming to the website who simply from coming to their business and contacting them who simply are not a match, they’re not going to be able to meet that potential client’s needs. So every one of these numbers takes some nuance.
Number of pages viewed is the same where sometimes if a person is visiting a whole bunch of pages on the website, it’s a sign that they cannot find what they’re looking for. Other times, if they’re visiting just one or two pages on the website, that may be really good because it may be that this page has gotten them to where they wanna go and they’re taking their next step of contacting the company via phone or email or filling out a form or walking in.
Peter: Right. So just to be clear, if you look in Google Analytics, you will see some colors if you’re looking at trends. And generally, Google ascribes a high bounce rate to a less than It’s less desirable, generally speaking.
Stuart: In general.
Peter: Generally, you want a lower Time on-site, you generally want a longer time on-site and number of pages viewed. You would typically want more just in very, very
Stuart: Yes, broad that is a very fair assessment. Now one, the next step then though is looking at individual pages for those numbers and seeing what the page is that has that high bounce rate or high exit rate also sometimes. And that can be a real danger sign or it can be a real sign that things are working.
Peter: Well, I can give you an example that I’ve seen is we’re running a campaign for one of our clients. It’s a display ad campaign that’s doing custom intent audience, meaning we are using the Google audience available to target a specific group of folks. We land all those people who see those ads on a particular page, and they don’t stay on that page very long, right? And there’s a massive amount of traffic, but in talking to the business and looking at the actual stats on the conversions, we can see that they’re only paying like a couple pennies per visit, but these people are in market for their product and they are getting leads off this thing. So on a dollar for dollar basis, it makes sense.
It’s all traffic just coming from ads. Stuart, the next thing that you’ve got on your list, and I think this is super important, is talking about the audience, which is in Google Analytics. What’s interesting is audience is the first thing in the hierarchy in the Google Analytics dashboard. It’s kinda like where a lot of people start. So what are the things that you can find out in your audience tab on, Google Analytics?
Stuart: Well, it all depends. There’s 10 or 15 choices related to demographics, geography, what device they’re coming in on and various other items. One thing that is really important when you’re a business is defining what data you care about, as opposed to what data Google is giving you. What you value most may be buried deep in the hierarchy, in the navigation options of Google Analytics. And so what I suggest is browse through the data, make sure that you have the access as an administrator or with full viewing privileges to the data that’s in there and just look around and see what you like, see what’s helpful to you.
Now, one thing that I think is always useful for a local business is looking at the geography of who’s visiting their website. If you’re looking at a website report on geography and you notice a whole bunch of people coming from Asia or from Europe, and your target audience is people who are within 15 miles of your local business, maybe you need to start selling internationally or maybe you need to refocus your traffic generation efforts. I’m being a little facetious here about sell internationally. I mean, that’s not realistic for a lot of people, but looking at the geography and where people come from can be very helpful. And you can drill down at a lot of different levels, state, region, county, city.
You can go even lower, at a lower level if you want to at a more granular level, but geography is important. Then another thing that’s also very important to me is the device that people are visiting your website on. Often Google is assuming that people are coming in on mobile devices and they’re essentially looking, they’re using that assumption for shaping how they rank people for AdWords advertising and for other things like that. But what is important is that your website may look very different and present a very different experience on a mobile device than it does on a desktop device. And a lot of times people will develop their website on their desktop and they will look at it on their desktop, but the vast majority of traffic may be on the mobile.
And then you can go even more detailed and say, are they coming in on Android or are they coming in on iPhone? And what handset are they coming in on? In other words, how big is the screen? That may be very important for people because the font may be set with certain assumptions that may not work well in one configuration a lot of people come in on. So you want to look at that and just be very judicious at understanding who these people are and what’s going on with them.
Peter: Right. Let me a let me add a little color to what you’re saying here, if you don’t mind. So geography, one of the things I like to do is I like to look at the audience and I always wanna look at US only. 99% of my clients, it’s US. Right?
So we want to look at US and most of my clients are local. So I don’t necessarily even care about traffic coming from other states. So I’ll drill down into the state of Washington, for example, for our Washington based clients, and only look at that data and then do my comparisons on a period by period, only looking at the state of Washington traffic. Because if you don’t do that, you can easily get deceived into thinking you’re either doing worse or better than you think you are because you were looking at global traffic. And, you know, who knows?
There are some we’ve seen weird stuff globally.
Stuart: There are times when the bots are visiting and it can be really, really annoying. But there are times when traffic may also be kind of hidden for lack of a better term or masked. As an example, Ashburn, Virginia will show up a lot as a source of traffic. And that may be because of some web server configurations or sources of traffic. EOL used to drive a lot of traffic from Virginia.
And so
Peter: I remember that.
Stuart: Yeah. It’d be very confusing to look at that and say, are these people really in Virginia or is it AOL users who are being routed through Virginia? So you have to take the geography with, as a starting point, but it’s not necessarily a full detail. Now, in your case, what you could do is you could look at the comparison of that Virginia traffic year over year, month over month, and also your Washington traffic month over month.
Peter: Yeah, that’s good advice. The other thing with respect to mobile desktop and tablet visitors, which is just fascinating is I like to look, so one of the things that we didn’t talk about is the fact that you can actually look at multiple dimensions of the data. And so one of the things I like to do is look at the conversions of the data, conversions of on the website, for example, leads generated on the website. And I like to look at it from the source, or not source, but the type. So I may see that a lot of people are hitting the site on mobile, but they’re not converting.
It’s only people on desktop that are converting.
Stuart: And then the question, always the next step with any data analysis is, so what should I do on my website? And this is where doing a usability test and looking at, oh, I’m getting a lot of people going to the lead gen page, thank you, the contact us page where I’d like people to fill out a form, but they’re doing so on my mobile and gosh, look at what I’m asking for people on that lead gen page. If I’m on a desktop asking for eight pieces of information, maybe fine. If they’re coming in on a mobile and you’re asking for eight pieces of information, good luck. You’re not gonna get that many conversions.
Your conversion rate is gonna drop way down, especially if you make it mandatory for people to fill out those eight. And so this is where doing some, asking your own questions, looking at the user experience, looking at who that persona is becomes really important. Putting this together with the location, the geographic location, the form of interaction, the size of the user interface and the format of the user interface, putting all those together becomes really important and it becomes an art as much as a science. That’s what’s really exciting about analytics is the opportunity to make some discoveries and then move your business forward. This is not just about gathering data.
This is about gathering insights that can be helpful at moving your business to the next level.
Peter: Yeah, for sure. So I know we’re getting short on time. So the last couple of things we can talk about is pages people see on your site. So we’ve got most popular landing page, exit page. So what you’re doing is you’re looking at the pages.
This is in the behavior section of Google Analytics.
Stuart: Uh-huh, yes.
Peter: Are a couple of things folks need to pay attention to for the pages on the site?
Stuart: Well, it’s really helpful to know what page people start their visit on. That’s called a landing page.
Peter: You mean they don’t all start on the homepage?
Stuart: They don’t. Often they do, but not always. And sometimes that landing page may be their first and last impression. Sometimes the landing page that people come to gives a big clue about who is coming to your website. If the most common landing page is yourdomain.com/support, that indicates a lot of your traffic is current customers.
Hopefully your support pages are working well, but maybe they’re not. And then another very common landing page can be the contact us page. And people may be just trying to find your phone number or trying to find your address and trying to find a link to the map. So looking at that landing page, looking at the exit page says, this is where people are quitting the site. And sometimes it’s good, sometimes it’s not so good.
You have to really use your judgment when you’re looking at that. And then I like to look at overall most popular pages. And I once had a client who was running a kayaking business in the San Juan Islands. And he said, we were talking about his analytics and he said in this kind of wistful voice, wish people would stop going to the jokes page. Kayakers have this really weird sense of humor and I get all these people who come to my jokes page and then they don’t go any further.
And I said, well, have you thought about turning your jokes page into an entree point to your tours? And that was an insight that was very valuable for that company because they were thinking of this as a problem, but really it’s an opportunity. That’s where artful use of analytics can be very, very helpful.
Peter: I couldn’t agree more. So looking at just kind of a wrap up here, what’s some advice you have just kind of now that we know a little more about Google Analytics, what are some things that we should be thinking about taking it to the next step?
Stuart: The first is changes on your website. Looking at what customers and visitors are trying to do and saying, is this website as effective as it can be? Or are there areas where we should improve it? It is important to have a discussion with your developers and your designers about the analytics data. That is not intuitive.
I have met very few designers who like to look at analytics data. They do in general, they often do not like numbers. With developers, it’s a little different. They tend to be a little more quantitative, but it’s important to say, you know, designer, to our designer, we need to have a conversation about what’s effective and what’s not effective on the website and look at some changes to the page layout, to the site structure, to the navigation, to the content that’s on there, there are a lot of potential changes. That’s something I really like dialoguing with people about is what are those opportunities and what are some ways to go forward?
Then another to look at impacts on your business. As an example, if you have a lot of people going to the contact us page at 6AM your time in your time zone, maybe it’s people who are at 9AM in the East Coast, but they’re coming to your website at 6AM. That says that maybe you need to have some rapid response available at 6AM, 7AM to get back to people. There can be some other opportunities there also, but looking at the impacts on your business of support time, of what people are trying to accomplish on the website, those are important items. Then another is traffic generation.
Are you getting enough qualified traffic to meet your business goals? If you have a classic funnel and you say, okay, 2%, 5% of the visitors turn into customers, 90% are not relevant. Maybe there’s another 5% that could be a customer that you need to look at your traffic generation and where you’re making the marketing investments. And if you need to broaden that funnel, maybe it’s time to look at some additional tactics. If you need to refine the funnel as in getting that 5%, that’s kind of up for grabs to turn into a lead that may be where the much more cost effective opportunity is improving the website.
But looking at the traffic generation, looking at whether you have enough qualified traffic, that becomes very important. And the nurturing your referrers, nurturing people on social media, that can be very, very important. Often people will think of the web as a techie business. Really, it’s all about people, just like any business. It’s about relationships with They’re just different relationships, but it’s still about relationships.
Peter: Yeah, I totally agree with you. Well, Stuart, I think one of the things that the big takeaway for me is if I’m a business owner and I haven’t bothered to look at Google Analytics, or I’ve just tapped in it or dabbled in it, I think this is a big encouragement to get to know it, whether it’s you or being guided by somebody like Stuart, who can, help you interpret the data, that’s really an important thing to think about. So Stuart, if folks wanna get in touch with you, what’s the best way to do that?
Stuart: My phone is (206) 241-0101. And I am glad to talk with people, give some free advice, take a quick look at some data if they want to give me access. My website is marketekconsulting.com, marketek consulting. People can email me at stewartjmarketech consulting dot com.
Peter: Great. Well, hey, Stuart, I really appreciate having you on today. This has been, obviously we’re kind of geeking out here a little bit.
Stuart: It’s time to geek out, Peter.
Peter: Well, hopefully we haven’t scared too many people away, but I really think that if you’re running a business and the web is part of your marketing and sales strategy, you really kind of, you got to know this stuff.
Stuart: Absolutely. And
Peter: it pays big dividends if you, even a little bit of time, high ROI. Well, again. And I look forward to chatting again real soon.
Stuart: Thank you. My closing comment is just people got to log in and make sure it’s working and take a look and get started. Just dive in. Thank you, Peter.
Peter: Thanks for listening to this episode of Biz and Life Done Well with Peter Wilson. You can subscribe to us on iTunes, Google Podcasts, Spotify, and most of the other popular podcast platforms. Please tell your friends about us and leave us a review so even more people will find out about us. Thanks again. We’ll see you soon.
