One Great Idea: Optimize Your Website For Customer Contact
What does that mean? What is “customer contact?” How will I know if I’ve finished optimizing? Let’s address these questions and what you can do right now to make your
What does that mean? What is “customer contact?” How will I know if I’ve finished optimizing? Let’s address these questions and what you can do right now to make your
Entertain, inform, or shut up. Content means something different to everyone on the internet; unfortunately, it means something pretty similar to all the online marketers. To us, it’s a trend,
The most unique thing about social media is the freedom users have to share information, whether it’s their own original content or someone else’s. Sharing is hard-wired into the structure
Geofencing is creating a digital perimeter that corresponds to a physical location. A fun example is a wireless dog collar that mildly shocks dogs or tracks their locations when they
Here’s a tip from the halls of business schools across the country, just in case you haven’t spent much time in marketing lectures lately: Now that customers can research
Perhaps the hardest metric for businesses to quantify is customer service. As much as big data has changed the business landscape, some things continue to defy computation. Any fully-automated business
Lawyers are the best at quickly becoming experts on a new topic and make a living by being able to understand which details matter. Law firm marketing can be an
Lots of businesses have social media profiles. This is a good first step, but if you don’t post anything, it’s kind of like having a street address with no building.
This is Part II of a series of blog posts on how small businesses can use social media. Read Part I here. Target the information in and characteristics of your