How Bad Is A One-Star Restaurant Review?
We’ve all been burned by a bad experience at a restaurant, whether it was literally, by a scalding hot cup of coffee, or maybe figuratively, by a dishonest waitress. Some
We’ve all been burned by a bad experience at a restaurant, whether it was literally, by a scalding hot cup of coffee, or maybe figuratively, by a dishonest waitress. Some
Times are tough for small business owners, who have to deal owning, operating, hiring, filing, and all the other “-ing”s that come with a business. One of those is “optimizing,”
Here’s a tip from the halls of business schools across the country, just in case you haven’t spent much time in marketing lectures lately: Now that customers can research
Perhaps the hardest metric for businesses to quantify is customer service. As much as big data has changed the business landscape, some things continue to defy computation. Any fully-automated business
Lawyers are the best at quickly becoming experts on a new topic and make a living by being able to understand which details matter. Law firm marketing can be an
Dentists and their practices could learn a thing or two from pitchmen like Billy Mays, because many dentists struggle to promote their practice effectively. In this case, promote means “make
Lots of businesses have social media profiles. This is a good first step, but if you don’t post anything, it’s kind of like having a street address with no building.
What does that mean? What is “customer contact?” How will I know if I’ve finished optimizing? Let’s address these questions and what you can do right now to make your
This is Part II of a series of blog posts on how small businesses can use social media. Read Part I here. Target the information in and characteristics of your