Title: Our Favorite New Books – A BizMarketing Mini Series
Guests: Emily Caddell, Ann McKinney, Marcel Colon
Peter: Today, we’re doing something special. We’re meeting with our team at bizmarketing.com, and we are going to be talking about our favorite. We’re going to get started with our favorite new books. We have Anne McKinney, Marcel Colon, and Emily Caudell. Hey, guys.
Good to see you again. Who wants to kick it off with their favorite new book?
Emily: I’ll kick it off. This is Emily. My favorite new book is Remarkably Bright Creatures. It’s a really great book told through the lens of humans, but also an octopus that lives in an aquarium, I believe, in the Seattle area. So yeah.
It’s a really fun read. And then my bonus is that my favorite business related book is Ideal Team Player by Patrick Lencioni.
Peter: I love the Patrick Lencioni book, but I haven’t heard about this book. So is it a true story? The
Emily: No. No. It’s fake. And I would recommend listening to because the guy that voices Marcellus, the octopus, is incredible. He does a great job.
So definitely worth listening to, I would say.
Peter: Got it. So what was the name of that book again?
Emily: Remarkably Bright Creatures by Shelby Van Pelt.
Peter: Thank you. Anne, what do you got for us?
Ann: My all time favorite book so far has been American from FES. And it’s the one that’s out in the movie now about which I have not been able to see. My second favorite book is Sapiens, A Brief History of Humankind. And the third is the Kristin Lavrin’s Daughter. That’s a historical trilogy, and it won the Nobel Prize.
Peter: Wow. What was the name again?
Ann: Kristin Lavrin’s Daughter. It’s a Norwegian book, but it’s been translated into English.
Peter: You didn’t wanna read the original Norwegian?
Ann: I would have loved to.
Peter: Wow. Marcel, how about you?
Marcel: Yes. Hello. Marcel here. Well, I’m not much of a book reader, but my last book was The Sixth Type of Working Genius, which we read with the team here. And I really enjoy it, and the exercise we did was really interesting to identify our in each individual work genius, kinda allow us to understand each other a little better on how we work.
So that is the last book I read by Patrick Lencioni, The six Types of Working Genius.
Peter: Got it. So we’ve got a little crossover between Emily’s ideal team player, which is written by the same author, Patrick Lencioni.
Emily: We’re big Lencioni fans over this.
Peter: Really big. So a couple of my favorites, right now I’m reading this book called Adrift. It’s a New York Times bestseller by Scott Galloway. What’s really cool about it is he has a 100 charts. So he takes data and he presents the data on a chart and then he makes a very brief comment about it and it is related to different aspects of life, primarily in The US.
And the cover is a picture of the Statue Of Liberty waist deep in the water. It’s not all negative, even though the name is adrift. An example of one of the pages that I thought was interesting, it shows a chart in The United States, the share of eighteen to twenty nine year olds living with their parents. And it goes back to 1900 and then it goes through 2020. And the rate at which eighteen to twenty nine year olds were living with their parents during the great depression was forty eight percent.
During COVID in 2020, the number was forty seven percent. Something that I had never realized was there were actually that many young adults living with their parents. It’s not trying to make any judgments on that, just basically showing the reality of what’s happening. So I love this book by Scott Galloway. He has a podcast that I listen to, Professor G Show as well.
He recently had Fareed Zakaria from CNN on talking about The Middle East. That was extremely interesting. Fareed, of course, is the host of GPS, which is a weekly international affairs show on CNN. So that’s my top one right now is Adrift by Scott Galloway. And my business book, surprise, surprise, one Page Marketing Plan by Alan Dib.
I keep it on my desk and refer to it constantly. I’m constantly talking about it. So I decided to just leave it sitting on my desk and it’s right there all the time. If you haven’t read the one Page Marketing Plan and you have a business or an organization that needs marketing, highly recommend that you do that. So any of you listening to books on Audible, it sounds like Emily, it sounds like you’re doing that.
Are there any particular types of book you like to listen to on Audible?
Emily: Oh, I listen to anything and everything. I’ve almost gotten to a 100 books this year. I’m one book away from a yeah. So that’s kind of my hobby. Love listening and reading to books, but listening is more my style right now.
I’m currently listening to Matthew Perry’s autobiography.
Marcel: Oh, Rest
Emily: in peace. It’s been a very interesting read listening to it after he has passed. I love any kind of fiction, thrillers, mysteries. Like, I love that kind of stuff. So Mhmm.
Yeah. I got all I’ve got all kinds of stuff.
Peter: I find the best ones to listen to are the books that are difficult for me to read as a traditional book. If it’s a fictional thriller or something, I can just as soon sit and pull out my Kindle and read it. But if it’s something that’s difficult concepts, for some reason, it’s easier for me to listen to it. One thing I’ve actually done recently as well is I’ve done the Audible and the hard copy of a book for some topics that were difficult to understand. I would read the book, skim the chapter, and then listen to the Audible for that chapter.
That seems to be pretty effective as well. Thanks everybody for sharing today. Can’t wait to hear about more of your favorites here real soon. See you next week.
