019: Local SEO Strategies That Work

Title: Local SEO Strategies That Work

Guest: Paul Lee

Peter: Welcome to the Biz and Life Done Well podcast, where we explore what it means and what it takes to do business and life well. I’m your host, Peter Wilson. If you’re like me, you’re intrigued by stories of common people who have achieved uncommon success in business and life. Join me as I interview fascinating people about how they got started, their successes and failures, their habits and routines, and what inspires them. Today, I’m joined by our SEO expert who also is with us from Cape Town, South Africa, Paul Lee.

Paul, you want to say hi?

Paul: Hi, Peter. Hi, everybody. Thanks for having me. Glad I could make it.

Peter: We are going to be talking about local SEO. Paul is our expert. And so Paul, I mean, the obvious question is what is local SEO?

Paul: Our lives are kind of dominated by search engines now. There’s just so much information. So local SEO is just several factors that help you to address your local audience by better rankings in those search engines. Somebody searching for a plumber, somebody searching for a roofer or a dentist or a chiropractor, they’re going to go onto their phones. They’re going to onto their devices, their laptops, and search for it.

And that’s been this way for years and Google and other search engines try to get better and better and better at understanding those questions that we ask them and delivering up the right results. And then we’re trying to always get better about how we give them information so that our results, the ones that we want the most, our companies will of course rise to the top because we know that those top rankings are where the clicks happen and so we are trying to find those factors that help us reach the people that are actually still, they’re looking for us. We’re not trying to trick anybody. We’re not trying to jump in front of them, but we’re just trying to say, Hey, here we are and here’s what matters. So that’s what all local SEO is.

Peter: Bottom line is when we talk about search engines, we’re really talking about Google. Google is definitely

Paul: the gorilla on the block. In other countries, sometimes it’s other search engines but even there, is still by far the biggest. So you know, Bing and a few others, but it’s mainly Google. So we want to understand what they’re looking for. If we understand and think about it from what their perspective is, then that’s going to help us create the websites and create the strategies that are going to get ranked.

The good thing is that the things that get us ranked are generally just good business practices.

Peter: So let me stop you right there. When you say get ranked, we mean get closer to the top of the search results, right?

Paul: Yeah. Yeah. We’re, you know, the number of people that will search through page two, page three, page four of search results, very small number. Most are looking for that first top 10, especially the top five or the top three. And of course that’s also, there’s Google desktop and there’s also Google mobile, which is a different, actually search engine entirely.

And there’s also Google maps. And so we can actually get the way we rank in any of those three fluctuates. But as always, the closer to the top, the better you get.

Peter: Got it. Okay, so I didn’t mean to interrupt you. So Google is looking for what?

Paul: So Google is mainly focusing on three things. So the job of a search engine is actually kind of complicated. It sounds simple. I type things in and it finds it for me, but it’s actually involves a little bit of mind reading. Let me just give you an example.

When somebody is typing in the word pizza, they could be looking up the history of pizza. They could be looking for a recipe for pizza or they could be looking for the best pepperoni pizza in the downtown area. But Google doesn’t know what they’re looking for because it just says pizza. It makes guesses, it tries to read minds, it tries to learn over and it’s getting much better at learning what we might be looking for. But if we give it other clues like pizza near me or pizza downtown or pizza recipe, then it knows what to work with.

And then so then go it starts through its factors to get the results that it needs. So the first one that we’re gonna look at is relevance and also prominence and then proximity. These are the three things that it’s going to focus on examining your website, how it matches up with the query in terms of those three things, relevance, prominence and proximity.

Peter: Okay, so let’s peel this onion a little bit here.

Paul: Yeah. First one would be relevance. How do you show that you matter? That’s a big question. So another way of saying, Google is asking, does this business or has the attribute of the search?

That’s a difficult question sometimes because if you actually look at somebody’s website, it have a lot of relevance to what people are actually gonna be searching for. So when we’re looking at somebody who has written up their website and they’re focusing on kind of their own internals rather than what the people are looking for. So we have to kind of take off our mask, our blinders or whatever we have that make us look at our businesses through our own business eyes, the way salespeople talk to other salespeople or something. A lot of times we can’t find the relevance in the website but instead we have to think about it from the customer, from the consumer, from the user’s perspective. What kind of questions are they looking for?

What the answers are they looking for? People aren’t just generally just, I would guess you’d call browsing the web, like just sort of passively consuming it. They’re getting answers out of it. And so the question is, what are they looking for? And is your site going to be the answer to those questions?

Right. Okay. So that’s a different way of thinking about it.

Peter: So relevance is number And then you’ve got some relevant homework here. So we promised to provide folks with some things they could do for themselves to get started on SEO. So you wanna share with us what our first bit of homework is?

Paul: Sure. And these are easy things. I mean, some of these are just more in the realm of thought or in the realm of research or brainstorming rather getting your hands dirty with like code or getting into your website. So this is something you can do even if you’re not an HTML programmer. Of the first thing I would say is to put yourself in your customer’s shoes.

What kind of questions do they ask? And then ask yourself, is my site, my website organized around those key questions? Now, one of the ways to do this is to actually ask your customers, talk to them and say, what searches did you do on the internet before you found us? What kinds of things were you looking for?

Peter: One thing, I don’t mean to interrupt you Paul, but one of the things that I’ve been seeing lately is searches for people that are saying this type of business that is open now. If your site doesn’t say we are open, then you’re going to be missing out on those potential opportunities, for example.

Paul: Yeah, that’s exactly right. I mean, you have to think about it. What are they looking for? And one of the first things they’re going look for on a website nowadays is we are open or what are the parameters under which you’re open?

Peter: Are

Paul: we available in online consultations or are you available actually where you can come into the office? Those sorts of things. So putting that out there upfront is incredibly important. Are you answering the key questions that people are asking? And basically what Google wants, Google wants your business and your website to be helpful.

That’s how it ranks relevance really. And so asking yourself, is what I have on my page helpful? Is it up to date? Are the most important phrases in things like the headlines and the page titles? Google puts more weight on headlines than it does on the body of the text.

Also, sometimes content is just thin. We tell a little bit about what we do and a little bit about each thing that we offer but but it doesn’t really get into much detail. And maybe you could add more content that would be more helpful and more fully explain what you do. A lot of people are doing blogs monthly or bimonthly or even more regular articles about the things that are important to them and the things that are important to their customers. And that kind of content provides more relevance.

It provides more for Google to chew on to know that you really are about what you say you are Got

Peter: it. Okay, well let’s move on to the next feature that Google’s looking for.

Paul: And that’s prominence. How do you show that you’re better than the competitors? What Google is asking basically when they’re trying to get their query results is they’re saying which businesses are the most popular and the most well regarded in their local market area. You’ve got all these competitors out there and it got a lot of results. Now it has to choose between which one’s the better one, which one is more trustworthy, which one is more credible, which one is a better result.

Now, so how do they differentiate? They’ve done a lot of different things. This is actually where it’s of the trickiest stuff for Google. They do it some off the quality of your copy of the text that’s on your website. They do off some of that.

They do off something you can’t really control, which is the age of your site.

Peter: You mean how old your domain is or?

Paul: Yeah, exactly. They look at a site that was registered twenty years ago as being more trustworthy than a site that was registered twenty minutes ago. Now it doesn’t mean you can’t catch up but it just means that weight them a little bit heavier at the beginning.

Peter: One thing that I know they do is like the speed of the site and is it mobile friendly? I know there was a

Paul: huge a

Peter: while back for that. And if your site was not mobile friendly or slow, you’re going to go, your prominence is going to drop in Google’s eyes.

Paul: Yes. And some of those technical things like the mobile friendliness and then the other one is your site secure? Is it running on HTTPS colon slash slash rather than HTTP? And we can get into the details of that. And if somebody wants to ask a question about that and we want to dig a little deeper, I’m happy to do it.

But basically Google wants your site to be secure and to run fast and HTTPS actually runs faster than regular HTTP. So they’re actually, I believe in the coming months, they’ll start not serving images that are from regular HTTP. It’ll actually put an X where the image is and won’t serve it. So that’s something that is another thing that they’re looking for a differentiator between you and your competitors. The search engine optimization used to be like really driven around links.

Google kind of theorized that one of the ways to say which websites were more authoritative was to say, well, if a whole bunch of people linked to that site, then it must be valuable and it must be authoritative. The problem with that was that it was too easy to game. It was too easy to trick Google. And so a lot of unscrupulous SEO happened where people created sort of link farms where they created kind of fake websites that all linked to each other. And Google has now cracked down on that and those sorts of things don’t get you ranked.

In fact, they get you punished.

Peter: So

Paul: links matters still, but not as much as they used to. Google has learned other ways to do it. And the new ways, the newest way that they’re doing this is interestingly is with foot traffic, by the way. Yabir looks up a business and they say it’s usually popular around this time or 3PM, whatever. They’re doing that because they’re tracking the locations of Android phones.

So they’re actually able to say that a business is more well traveled, where there’s more people there. So that again, how do optimize that? Maybe encourage your customers as they come through the door to check-in with their Android, especially with their Android phones to check into Facebook or Instagram or things like that. Find ways to maybe to do that. That’s an interesting new thing that’s coming on.

But the one that they’re really using the most right now is reviews. And that’s where they’re saying, okay, people trust what other people say. So we want to use reviews and online reviews and Google and other platforms, but especially Google’s online reviews to differentiate between good, better, best. And so reviews are incredibly important now.

Peter: Yep. So let’s get through this one. Now remember, the Q and A is open. We do have a special offer. So you’ll want to hang in there till the end of this webinar because we do have a special offer for you for a free citation audit.

But we’ll show you how to get that towards the end of our comments. But go ahead and type in your messages preferably in the Q and A or you can use the web chat as well. Didn’t mean to interrupt you, Paul, go ahead. Sorry.

Paul: No problem. So the homework simply for prominence would be to pay attention to your online reviews. If you have negative reviews, consider responding to them. Google actually appreciates that and they know that they reward people that businesses that either try to fix it or at least acknowledge that somebody had a bad experience with them. If you have positive reviews, thank them.

And then I know this will kind of tie into something I think that Peter, you have scheduled for another session That’s further down the talking about reviews and reputation management. That will feed into SEO and will improve your SEO if you do review management and strategies. So I can’t get into that too much, I want you guys to tune into the webinar.

Peter: Yeah, we are getting some questions about that right now and we will cover that in the future. So the last item that you had on the list is proximity.

Paul: Yeah, how do you show your local? Google needs to know where you are and that seems like a simple question, does Google know where you are? And of course you’ll say, yeah, they know, but are you sure? Partially because generally people are not very consistent about communicating that. So they might put it on page or two on their website and think that’s enough, but it’s not really.

Google would love to see your address and your local phone number, preferably not an 800 number but a local area code and local phone number on every page. They would love to see more maps on their, they want you to use especially Google maps to make sure that they know and they want everything to be very consistent. So that your phone number that you use on the website is the same as the phone number you use in your Google My Business listing. And it’s the same as the phone number you use in other places so that everything, the consistency is what Google wants to see. How can you So for the homework for this basically is to make sure that your name, address and phone number, what we call the NAP is consistently presented across the web, not just on your website, but on every citation and every place that your business is listed, is there any inconsistency?

And there almost always is, you change the phone number, you write it in a different style, you have a different suite number than you used to have. Something has changed. Some businesses can’t seem to get the right name. Name could be written one way, written in a different way and it’s the name of your business.

Peter: We see that a lot with medical practices, dental practices where there may be a location with multiple doctors so they each have their own listing and then there’s also a listing for the practice itself. So it gets pretty confusing

Paul: in that regard.

Peter: Yeah, we’ve got a lot of questions here as well. So we will get to these questions. Most of them a lot of questions about reviews, for example, and some others. So should we move on from this proximity homework piece or do you have

Paul: one you want talk about? Just one last thing on the Google My Business. Google My Business, especially for local SEO is incredibly important. So make sure that you have claimed your Google My Business listing that it’s complete, it’s accurate, it really describes what you do. You keep it up to date.

And that is also local signals, proximity signals to Google and relevance and prominence all in one in the Google My Business thing. They’re pushing that platform. If there’s anything Google loves is it’s Google. Google is a bit narcissistic in that sense. They want you to use their tools.

They want you to use them to the full. And so Google My Business is out there. It allows you to post information offers. It allows you to post information about your services that you provide, all that stuff. Keep it up to date, keep it accurate.

Peter: Yep, yep. Got it. Okay, so some final wrap up points before we hit our Q and A here, Paul.

Paul: Sure. Just strategy wise, some people have tried to trick Google. Don’t do that. Don’t even go there. They’ll figure it out.

They always have. Back in the old days, people would put texts that was in white on white background that had a bunch of keywords in it thinking they were tricking Google and it worked for a little while. Eventually Google figures that sort of stuff out. The cool thing is you don’t have to trick Google. You just have to do good business things and that’ll help you rank higher in the search engine.

So communicate clearly, be relevant to your customers, all that stuff. That’s just Google, that’s good business. Answer reviews, it’s just good business. Talk to your, you have good customer service, good business. Next thing I would say is just put yourself in the shoes of the searcher.

Try to think from their perspective. You’re so familiar with your business now, it can be very difficult to think of it outside of your own reference points. But to put yourself in the position of your customer, what are they looking for and how can you answer what they’re looking for? And the third thing I’d say is be consistent. And I put it in three times because it’s important.

The hardest part about SEO is not figuring out how it works or it’s not some sort of arcane art. The hardest part is consistency. Is that you do it day in, day out for a long period of time to be rewarded. And that’s where a lot of times people turn to, let’s say, I can do it myself, but then they actually ends up becoming like a source of guilt for them rather than something that they actually do. They just think, Oh, I got to get around to that.

I can do that myself, but I just can’t do it. So that’s where maybe somebody can help you with it. There are people like Viz Marketing, there are other places as well that will help you be And so just to sum up, if your strategy increases your relevance and your prominence while communicating proximity, you’re on the right track. Going to work. That’s going to be rewarded.

Peter: Right, right. So let’s get onto the I’m going to skip this slide and get to the next slide and then we’re going to take Q and A, but I wanted everybody to see this. So we’re offering a free citation audit, which is a web citations, which is essentially how your business is listed online on other sites. And so if you go to this page that we have listed here, bizmarketing.com/citations between now and June 2, there’s a form on that page. If you fill out that form and make sure you mention in the form free free web citation audit, we will contact you and do an audit for you.

So you will see how you’re ranking across the various sites out there. Paul, do you have anything else you want to add about this particular audit? This is kind of one of the steps in your bigger audit process.

Paul: This is one of the very first steps we’ll do is just to kind of get a lay of the land, see looking through all the major citations all the way at major web directories and also into ones that are specific for your particular type of business. So if it’s a health business or something like there’s some specific web directories for those. We’d look into those citations, make sure and put it all into a big Excel spreadsheet. So you’ll see what your phone number is on every site that you’re listed on. And that’ll highlight ones that may be needed to be fixed.

In fact, almost always we have a tremendous amount of things that need to be fixed and that gives you a starting point. You know exactly where to go and how get those fixed and changed.

Peter: Great. So let’s go ahead and shoot through some of the questions here. We’ve got a lot of questions. We’ve still got time to answer a bunch. First question we had was from Lori who said, what to install reviews, Yelp, Google, some other app.

We are going to cover reviews in an upcoming webinar specifically like Paul mentioned. There is not necessarily a particular app that you should be installing. There are some platforms that you can utilize that will help you get more reviews. Speaking of Yelp though, technically you’re not even allowed according to the terms of service from Yelp to ask a customer for a review. So Yelp is very tricky.

Google is a little more lenient in that regard and Facebook is extremely lenient. So we highly recommend Google, Facebook as the top review sources. Yelp depends on the type of business you have for Yelp. Certainly if you’re a restaurant, yeah, but there’s other businesses, Yelp is kind of hit or miss. Kim had a question about any tricks for getting more reviews.

Again, we’ll be covering that particular issue on an upcoming webinar specifically about reviews. Suffice it to say the first way to get more reviews is ask your customers how you did. I contend that a lot of customers don’t even get their fair share of reviews simply because they don’t ask. So Paul, you want to add anything to that?

Paul: No, absolutely. I’ve seen that time and time again where people don’t ask and I’ve seen the improvement that comes when somebody adopts a strategy which is proactive and actually asks people and says things, you can do things like, if you’ve had a great experience, we’d love to have you review us. If you’ve had a bad experience, call our customer service and give us a chance to make it right before you repost a review. It’s just trying to clean up the reviews. It’s trying to make, we can’t stop people from giving you a one star review but you can give them every opportunity to let’s talk about things first before you just fire off and flame us online.

So that’s, you can even, I’ve seen people also do things that where the reviews can actually also help your SEO because you suggest to your, especially on Facebook, think you can do this more where you say, Hey, we can’t tell you what to say, but if you’ve received great service in this area, particularly one of your service areas and use a keyword, you know, mention that on the review, or if you’re from, mention what city you’re from because do you want them to know that this is a great service in Edmonds or Shoreline?

Peter: Yeah, we’ve seen that with roofing companies, for example, where they’ll get a review, it’ll say, Hey, we got a live in Edmonds, roofing company came and did a great job for us. Edmonds loves these guys without sort of packing it. We did have a couple of quick questions I can answer here regarding responding to review, good or bad. This is from Patrick. Does it only apply to Google reviews or Yelp too?

I recommend replying to reviews. We recommend on Google, Yelp and Facebook to the extent that you have the opportunity to reply to a good or bad review. You should. Now, we’re going to go into this again in the review webinar. But one of the things I highly recommend is if you are going to respond to a bad review, take a deep breath, wait at least a couple of hours and speak to somebody else in your organization or your spouse if you have to.

If somebody leaves you a negative review, especially if it wasn’t you don’t feel like it was fair. A couple of things you need to do. One is you need to get to the bottom of where they’re coming from. You kind of have, like Paul was talking about, stand in their shoes a little bit. You have to show some empathy and you actually have to do that.

I mean, you have to try to get to the bottom of what exactly happened and understand that. And don’t write a reply right away because one of those things is everything that you put online, it just creates a life of its own. And as a business owner, if you respond to a negative review in a negative way, it’s probably going to shine a negative light on you as a business. The good news is that if people are reading negative reviews and you have like 40 positive reviews and three bad ones, most people have a pretty good what I call a BS detector. They’re going to see those three bad ones and they might even read them and read into them.

And in a lot of cases, if you get negative reviews, sometimes people go on and on and on and on and on. And it’s not necessarily what a reasonable person would do in terms of that. So people have a good BS detector. They might say, wow, this person sounds like they had an issue, but I’m not that kind of a person. So it can definitely work negatively if you respond to a negative review in a massively negative way.

But we’ll cover that more on our webinar about reviews. We

Paul: have

Peter: a question from Anna. What’s the best way to show local when you are a service company that has no public office? So specifically what Anna is referring to is a service area business. Paul, do you have any ideas

Paul: on that one? Exactly. Yeah, and I’m very familiar with that sort of situation. In Google My Business you can list a service area rather than a physical address. And so can Google is pretty good about understanding the areas that you’re able to go to.

There’s tons of businesses that are like this. Unfortunately they do kind of lean towards the businesses that have physical locations that but it’s not to the exclusion of the guys that are working service areas. So that can be communicated talk about the county that you’re in talking about the metro area those sorts of things in your content. If you’re going to have that local phone number that’s super helpful. You’re gonna maybe have to do a little bit more work because you don’t have a physical address but Google does understand businesses that are sort of roaming.

Peter: One of the things that I’ve seen that has worked in the past, I don’t know if it’s still working. I’d rely on you as the expert. When businesses create service area pages or what do they call those local cities we service pages where they have a page dedicated to content about each specific market that they serve. Again, I don’t know if Google still use those as helpful or not. Think it depends on the quality of the content.

Paul: Yes, think that’s just what I was about to say. I think it depends on the copy. I think it depends on how personalized it is. If it’s just a kind of a copy and paste of something, another page in your website, you just changed out the name of the suburb, it ain’t gonna work.

Peter: Search and replace.

Paul: Yeah, search and replace.

Peter: Seattle with Portland.

Paul: There are other things that you can do when you’re doing content like this in a blog or something like that is maybe to think about also that shows locality and shows where you’re coming from. Sometimes maybe you’re doing a blog about plumbing but not everything has to be about plumbing. Some of it can be about your local city. Have this event that’s coming up. We love this.

We love fourth of July at this particular place mentioning local cities, local street names, local events linking to other sites that are local and trying to encourage them to get to link to you. For instance, your local chain of commerce or other kinds of situations, local churches. You know, when you sponsor a little league team and the little league team has a website and they link back to your business and it’s all local, that’s a very low, that’s all good stuff. Whether you have a physical location or it’s just a service area, either what doesn’t really matter. You’re telling Google and Google is learning that you are local to

Peter: the Right. There’s another question from Kim. With content, is it words or phrases that are more important? And I would say, I would maybe add words, phrases or paragraphs that are more important.

Paul: Yeah, I mean, when we talk about keywords often that kind of is a misconception because we think of them as words, generally they’re phrases. I’m not just looking for chiropractor, I’m usually looking for chiropractor in Cape Town or I’m looking for something a little bit longer than that. In fact, I saw recently a statistic that 50% of searches are four words or more. So, and that’s only gonna get more with more and more voice searching.

Peter: How many words did you say?

Paul: Four words or more.

Peter: Four words or more. So that’s wow. So that’s like what best pizza in Edmonds or

Paul: Yes.

Peter: Chiropractors who are open that accept my insurance.

Paul: Exactly. And so they’re looking for larger phrases. Think obviously, if you’re a chiropractor, you’re going to put chiropractor all over your website, it’s going to be there. But you’re going to also wanna, if you’re saying you have a build value on the massage therapy and chiropracty or something like that then you wanna make sure that massage therapy appointments are available and make sure that the whole phrase is in the website because that’s what some people are searching for. What I see this again gets back to being in the mind of the searcher and this is where research can help you and SEO experts can help you is finding out what do people actually search for because sometimes what you think they search for is not what they search for and you could be optimizing your page for a very jargony kind of a thing or something that the way you think of it but that’s not the terminology they use.

So I’ve seen this with car dealerships where they will say, used car sales Austin and they think that’s what they’re do but actually people say dealerships. So used car dealership, they wanna know that. And maybe that’s like to the businesses like, well, we don’t say that really anymore. We wanna go away from that. It doesn’t matter if people say it, that’s how they’re searching for it.

So you want to go with how they’re searching.

Peter: Well, one of the things that we’ve done in a few occasions that we’ve actually used paid search campaigns on Google to discover the search phrases that people are searching for because these days you don’t get to see the search terms. Like if you use something called Google Analytics on your website, a long time ago, Google blocked the keywords for the most part that people are searching for. You can certainly use something called Google Search Console to figure some of that out. But one of the shortcuts to quickly figure this out is running a Google search campaign, a paid search campaign where you’re actually paying for clicks, programming in keywords and then you can actually go into the search term report and see which search terms people use that triggered your ads to show. And that seems to be pretty effective.

It’s going to cost some money but you are going to get those clicks anyway.

Paul: Yeah, exactly. You’re making an investment there for the information and the clicks you’re getting a little bonus there as well. So super helpful.

Peter: Cool. So was there any last items you wanna add Paul before we sign off?

Paul: No, I just think just to say that this is doable. If you do need help, if you ever run into difficulties or whatever, that’s what bizmarketing.com is there for. There are people that can help. There are people that there’s, you’re not alone. This is doable.

If you ever have any thing that you need, we’re happy to consult.

Peter: So that does bring up one final point, which is that the process that you typically use first and foremost is not just saying, hey, you need all these services. Because frankly, we’ve avoided SEO for a long time in our agency just because there were so many folks that were just selling services that were shady. And so step one is to get an audit done, not just a citation audit. And again, we’re offering this free citation audit, but it’s to get a full SEO audit would be the first step. And then any SEO expert is going to then that’s the process they’re going do.

They’re not just going say, oh, you need this package. It’s $1,000 a month or something like that. They’re going to do an audit and then they’re going to say, Okay, based on what I discovered, we discovered, here are the areas where I think we can help you the most and here are some options that you have.

Paul: Yeah, and I think it’s important when you give the results of an audit to not assume, I never assumed that I will be the one that we will be the one fixing and doing

Peter: Doing any the work, yeah.

Paul: You know, I want, I want to hand it off and say, here’s the information you have. You need to know that you have these errors on your website or you have these issues that coming up. These are the things that are holding you back, you know, hand that to a developer or another SEO expert. They will know what to do to fix it. Or you can try to do it yourself.

That’s fine. Or, you know, if you’ve got questions about how would you fix this and how would you address it? Then I’m happy to answer those. But I want them to have the value of an actual standalone thing of this audit that lets have a clear picture of exactly where we’re standing right now.

Peter: Great. Well, thank you, Paul. Thank you, Peter. Thanks for listening to this episode of Biz and Life Done Well with Peter Wilson. You can subscribe to us on iTunes, Google Podcasts, Spotify, and most of the other popular podcast platforms.

Please tell your friends about us and leave us a review so even more people will find out about us. Thanks again. We’ll see you soon.