Is Your Advertising Working?
Half the money I spend on advertising is wasted; the trouble is I don’t know which half. John Wanamaker John Wanamaker was a successful businessman in the early 1900’s who
Half the money I spend on advertising is wasted; the trouble is I don’t know which half. John Wanamaker John Wanamaker was a successful businessman in the early 1900’s who
Facebook lead ads are a great way to grow your business. Lead ads can reach an audience who may not have even been searching for your type of services. Through
Instagram (owned by Facebook) is the fastest growing social media platform used by 700 MILLION people each month. Small businesses can now use Instagram to attract new customers, but it
Digital ad spending is expected to increase by 16% this year, reaching new heights of $83 billion(1). Digital advertising is continuing to grow as ad spend dollars keep shifting from print, radio
Breaking News: people like to read news (breaking or not) online, especially on their phones. Okay, so it’s not really breaking news: the @Breaking News account is over 8 years
Entertain, inform, or shut up. Content means something different to everyone on the internet; unfortunately, it means something pretty similar to all the online marketers. To us, it’s a trend,
The key for a small business when it comes to social media is to create content that customers and potential customers will engage with again and again, something that’s meaningful
The most unique thing about social media is the freedom users have to share information, whether it’s their own original content or someone else’s. Sharing is hard-wired into the structure
1.Show off your work. I touched on this in Part I, but some more specific examples are needed. If you don’t have a dedicated marketing team or ad agency, your